I welcome the commitment from the Committee on Advertising Practice (CAP) on tougher standards on gambling advertising.
These stricter regulations are very welcome and something I have been campaigning to see happen – now we need to maintain the pressure on the UK government on the wider issue of Fixed Odd Betting Terminals.
The increasing normalisation and visibility of gambling adverts should be thoroughly scrutinised, so the decision to target advertisements which appeal to problem gamblers and promote free bets and bonuses – is clearly a step in the right direction. This will hopefully help reduce the acceptance and normalisation of this kind of gambling, while also helping those suffering with gambling related harm.
The Committees of Advertising Practice (CAP) have already indicated they will respond and live up to the commitments – as set out in the UK Government’s recent consultation – on proposals for changes to Gaming Machines and Social Responsibility Measures.
I urge the UK Government now to get on with announcing their proposals on reducing the maximum unit stake on FOBTs and other measures to address gambling related harm.